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            <itunes:name>Allen Matkins</itunes:name>
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            <title>Bisnow/Allen Matkins - Future of SOMA - Howard Stern, Hudson Pacific</title>
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            <description>&lt;p&gt;According to president Howard Stern, Hudson Pacific Properties took a leap of faith when it acquired 1455 Market in mid-Market at the end of 2010, "when many people wouldn't even reduce their speed to 30 mph" as they drove past. HPP saw an opportunity to buy an asset that was north of 1M SF for $90/PSF but the challenge was that half of it was a podium data center. Little did they now that the "fat boy 90k SF footprint" would be attractive to techies. Since acquisition, HPP has done a deal with Square for more than 300k and has leases for another floor in the podium. HPP hopes to grow in SoMA but "it's going to be more challenging based on the frothiness of the market."&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.allenmatkins.com/bisnowallen-matkins-future-of-2"&gt;&lt;img src="http://video.allenmatkins.com/27288171/38732847/26a97d1434abbfd18fb25a7ff5b7bede/standard/download-4-thumbnail.jpg" width="1200" height="960"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <media:title>Bisnow/Allen Matkins - Future of SOMA - Howard Stern, Hudson Pacific</media:title>
            <itunes:summary>According to president Howard Stern, Hudson Pacific Properties took a leap of faith when it acquired 1455 Market in mid-Market at the end of 2010, "when many people wouldn't even reduce their speed to 30 mph" as they drove past. HPP saw an opportunity to buy an asset that was north of 1M SF for $90/PSF but the challenge was that half of it was a podium data center. Little did they now that the "fat boy 90k SF footprint" would be attractive to techies. Since acquisition, HPP has done a deal with Square for more than 300k and has leases for another floor in the podium. HPP hopes to grow in SoMA but "it's going to be more challenging based on the frothiness of the market."</itunes:summary>
            <itunes:subtitle>According to president Howard Stern, Hudson Pacific Properties took a leap of faith when it acquired 1455 Market in mid-Market at the end of 2010, "when many people wouldn't even reduce their speed to 30 mph" as they drove past. HPP saw an...</itunes:subtitle>
            <itunes:author>Allen Matkins</itunes:author>
            <itunes:duration>02:25</itunes:duration>
            <media:description type="html">&lt;p&gt;According to president Howard Stern, Hudson Pacific Properties took a leap of faith when it acquired 1455 Market in mid-Market at the end of 2010, "when many people wouldn't even reduce their speed to 30 mph" as they drove past. HPP saw an opportunity to buy an asset that was north of 1M SF for $90/PSF but the challenge was that half of it was a podium data center. Little did they now that the "fat boy 90k SF footprint" would be attractive to techies. Since acquisition, HPP has done a deal with Square for more than 300k and has leases for another floor in the podium. HPP hopes to grow in SoMA but "it's going to be more challenging based on the frothiness of the market."&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.allenmatkins.com/bisnowallen-matkins-future-of-2"&gt;&lt;img src="http://video.allenmatkins.com/27288171/38732847/26a97d1434abbfd18fb25a7ff5b7bede/standard/download-4-thumbnail.jpg" width="1200" height="960"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Bisnow/Allen Matkins - Future of SOMA -  Charles Kuntz, Hines</title>
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            <description>&lt;p&gt;Transbay Tower "has been my life" for the recent time being, Hines director Charles Kuntz said the three-year project includes a year in the hole, driven by the need to line up the tower's basement with the bottom of the Transbay Transit Center. "We're putting 40-plus 8-foot-diameter caissons down about 250 feet to bedrock, and that takes a long time to do." The company has two years to deliver once it's completed the garage, and is talking to tenants about a partial occupancy situation where it can open up the bottom half of the building while completing the top&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.allenmatkins.com/bisnowallen-matkins-future-of"&gt;&lt;img src="http://video.allenmatkins.com/27288174/38732819/b48d34e1577f094005f2567abd51a3d8/standard/download-5-thumbnail.jpg" width="1200" height="960"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 24 Apr 2013 17:00:00 GMT</pubDate>
            <media:title>Bisnow/Allen Matkins - Future of SOMA -  Charles Kuntz, Hines</media:title>
            <itunes:summary>Transbay Tower "has been my life" for the recent time being, Hines director Charles Kuntz said the three-year project includes a year in the hole, driven by the need to line up the tower's basement with the bottom of the Transbay Transit Center. "We're putting 40-plus 8-foot-diameter caissons down about 250 feet to bedrock, and that takes a long time to do." The company has two years to deliver once it's completed the garage, and is talking to tenants about a partial occupancy situation where it can open up the bottom half of the building while completing the top</itunes:summary>
            <itunes:subtitle>Transbay Tower "has been my life" for the recent time being, Hines director Charles Kuntz said the three-year project includes a year in the hole, driven by the need to line up the tower's basement with the bottom of the Transbay Transit Center....</itunes:subtitle>
            <itunes:author>Allen Matkins</itunes:author>
            <itunes:duration>02:19</itunes:duration>
            <media:description type="html">&lt;p&gt;Transbay Tower "has been my life" for the recent time being, Hines director Charles Kuntz said the three-year project includes a year in the hole, driven by the need to line up the tower's basement with the bottom of the Transbay Transit Center. "We're putting 40-plus 8-foot-diameter caissons down about 250 feet to bedrock, and that takes a long time to do." The company has two years to deliver once it's completed the garage, and is talking to tenants about a partial occupancy situation where it can open up the bottom half of the building while completing the top&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.allenmatkins.com/bisnowallen-matkins-future-of"&gt;&lt;img src="http://video.allenmatkins.com/27288174/38732819/b48d34e1577f094005f2567abd51a3d8/standard/download-5-thumbnail.jpg" width="1200" height="960"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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