Cresa principal Dave Toomey cites two categories of Playa Vista tenants: big-budgeted corporate firms, and fast-growing emerging market firms that want to spend their money on software engineers and developers, not their space. To go to the next level without a big budget, the latter are looking for the type of deals Dave did at the Fox subleases--space that's built, wired, and ready for occupancy with a TI allowance from the sub-landlord, making for a nearly zero cost move.